Consider owning a store with no signage, name, or distinguishing features. Some visitors may come simply out of curiosity, possibly inquiring about an entirely different product from the one being sold. Giving your outlet an acceptable name and displaying a product image on it will attract a large number of customers who are interested in your goods, and those customers will supply you with publicity. The first scenario is similar to a non-optimized website, whereas the second is similar to one that has been optimized.  In this blog, we will look at some of How SEO Enhances Your Digital Marketing Strategy. To know more about Digital Marketing, You can go for a Digital Marketing Course in Chennai and build a robust skill-set working with the most powerful tools and technologies to boost your big data skills.

Search Engine Optimization (SEO) entails creating a website that is simple to categorize and find. SEO is a important component of digital marketing tactics. This is an integrated strategy for driving clients to your business using a web portal. Every month, almost 13 billion online searches are conducted. Yellow Pages and Telemarketers have become antiquated search strategies as firms have gone worldwide and online.

How it Works?

Search Engines are typically the softwares that crawl web-page content. Unlike humans, they are text driven. They perform a particular set of activities such as scanning, crawling, storing indexes, and recovering. The search engines make use of algorithms that are complex and based on different factors including the following:

Meta Tags: The meta tags give metadata about the HTML document that search engines use to evaluate the website’s content.

Inbound Links: An inbound link is a types of hyperlink that points to or navigates to your website from another website. Inbound links are used by google search engines to rank websites. As a result, it is critical to ensure that the websites supplying inbound links to your website have high ranks and significant traffic.

Keyword Density: This shows how many times a specific keyword appears in the content of your website. Keyword density is an important aspect in determining whether or not a web page is related to a given keyword.  FITA Academy’s Digital Marketing Online Training will help you learn effectively and get a clear understanding of the concepts and curriculum.

Content in a Website: The most significant part of a website for search engine rankings is its content. Having quality content on websites that is optimized with relevant keywords makes the website valuable to both visitors and search engines.

The whole cycle is described as follows


Crawlers or spiders are used by web search engines to crawl the content of websites. The Web Crawler is a piece of software that crawls the World Wide Web in a systematic fashion as a foundation for web indexing. The crawler does not scan every day to see if a page has been modified or if a new page has been added.


After crawling the content, the Spider saves a specific page in a database. A search engine’s term for a database is an index. It contains all of the information on all of the web pages or websites that the search engine was able to browse. A specific web page or piece of material can be accessed from the database by utilizing a keyword or a related search term.

Search Engine Algorithms

The search engine algorithms, like the keywords, are crucial and unique to each search engine. A google search engine algorithm is a set of rules or a unique formula used to determine the importance of a web page. These sets of rules decide if a web page is legitimate or spam, and whether it has relevant content that is valuable to users in order to have an organized and informative search-engine result page. On-site, off-site, and whole-site search algorithms are the three types of search algorithms.


Once the search engine recognizes the user’s intended content, it retrieves a set of pages that are relevant to that subject. This procedure is rather difficult, as the search spans multiple servers and indexes. The simplest approach to accomplish this is to retrieve a list of existing papers that contain a collection of phrases or keywords that correspond to the query’s main concept.

Finally, you enjoyed this blog and now understand everything about Digital Marketing, including How SEO Enhances Your Digital Marketing Strategy. Best Training Institute In Chennai will help you grasp the Digital Marketing concepts and learn real time applications with case studies and hands-on exercises

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